by *SURFACE
Apr 23rd 2010
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Photographs capture moments in time. Although all moments in time are equally significant, some photographers capture those moments and illuminate them in such a way that the photo transcends the confines of a photo album or hard drive and demands additional attention. When a photographer does this exceptionally well, he or she may publish their work and in some very rare instances define an era. For example, the below photo depicts a moment in time in the Vietnam era:Eddie Adams PhotoAlbeit hundreds of thousands of photos were taken during Vietnam, this particular photo makes appearances in text books, war documentaries, and countless dissertations. Given that the photo serves as a shocking reminder of the war, it can be considered an iconic image of the era.On the grand scheme of historical influence, ski photography is less likely to end up in text books and dissertations than photos of Vietnam. However, for those of us that have dedicated tremendous financial, chronological, and physical effort to the lifestyle, certain photos and certain photographers have come to define an era, the era of contemporary skiing (Blake Nyman?).At Surface, Jason Eichhorst, Adam Clark, and Ian Matteson have continued to capture phenomenal images of skiing and the lifestyle that inspires everyone at our brand. An integral foundation of our online media, print catalogs, posters, and desktop backgrounds, they have always had an eye to produce unique shots of our lives throughout the winter. Regardless of their location, Clark, Eichhorst, and Matteson create astonishing images of skiing and we have the utmost respect for their work.Zion. Ian MattesonSkier: Ian Wade. Stealthy Urban Environment. Ian Matteson PhotoAdam ClarkBlake Nyman. Wasatch Backcountry. Adam ClarkKevin "GB" Wilson. Wasatch Backcountry. Jason Eichhorst Photo.Skier: Josh Bishop. Brighton Slackcountry. Photo Jason Eichhorst."This was my second winter focusing on ski photography and it was an amazing learning experience. So much effort goes into one moment, when broken down, is captured within 1/1000 of a second, or less. One moment frozen completely that blurs with your memory and vision for the rest of your life. I really feel that no matter how much schooling you receive for photography, the mountains will humble you in every way. It's both frustrating and completely rewarding. I absolutely love it! I can't wait to see what's possible again next for season. Always looking forward to new adventures." - Jay Eichhorst
